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Vanguard made investors more money ($834B). Principal had more funds that made money (75%).
The past year, all their funds · Data as of Nov 3, 2026
Tale of the tape 1Y · lower fee wins
Every dot is one us stocks fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund.
| BOX SCORE · US STOCKS | Principal | Vanguard |
|---|---|---|
| Funds in the category | 4 | 31 |
| Made money (W–L) | 4–0 | 29–2 |
| Win % | 100% | 94% |
| Money made | $907M | $161B |
| Typical return | +15.5% | +15.9% |
| Launches · 2026 | 0 | 0 |
| Assets | $8.1B | $1.52T |
| Fee per $100 | $0.21 | $0.04 |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| USMC | Principal U.S. Mega-Cap ETF | $5.1B | +8.4% ✓ |
| PSC | Principal U.S. Small-Cap Multi-Factor ETF | $2.7B | +21.5% ✓ |
| PY | Principal Value ETF | $246M | +15.5% ✓ |
| PSET | Principal Quality ETF | $26M | +4.5% ✓ |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| VUG | Vanguard Morningstar Growth ETF | $392B | +2.0% ✓ |
| VTV | Vanguard Morningstar Value ETF | $252B | +25.7% ✓ |
| VO | Vanguard Morningstar Mid-Cap ETF | $217B | +14.4% ✓ |
| VB | Vanguard Morningstar Small-Cap ETF | $176B | +16.8% ✓ |
| VXF | Vanguard Extended Market ETF | $91.2B | +11.2% ✓ |
| VBR | Vanguard Morningstar Small-Cap Value ETF | $64.1B | +22.0% ✓ |
Pairs that hold the same market. Fee = per $100 a year. Returns within 0.1 points are a tie; 5-year returns are per year.
Squares, left to right: fee · 1 year · 5 years, coloured by who won. Most gaps come from different index rules, not fees.
The past year. Win % counts funds, not dollars; money made is estimated from each fund’s assets and return. Categories with fewer than 3 funds on a side are flagged. Not advice.