William Blair vs iShares: ETF issuers compared

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William Blair vs iShares: ETF issuers compared | ETF Tracker

International: too few funds to call

Every dot is one international fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund. Small sample: fewer than 3 funds on a side.

BOX SCORE · INTERNATIONAL	William Blair	iShares
Funds in the category	2	100
Made money (W–L)	0–0	85–13
Win %	—	87%
Money made	—	$114B
Typical return	—	+13.1%
Launches · 2026	2	2
Assets	$14M	$896B
Fee per $100	$0.87	$0.26

The biggest international funds on each side

William Blair

Fund	Name	Assets	1Y
WBEM	William Blair Emerging Markets Equity ETF	$9M	—
WBIE	William Blair International Equity ETF	$5M	—

iShares

Fund	Name	Assets	1Y
IEFA	iShares Core MSCI EAFE ETF	$190B	+13.4% ✓
IEMG	iShares Core MSCI Emerging Markets ETF	$146B	+11.5% ✓
EFA	iShares MSCI EAFE ETF	$76.7B	+13.3% ✓
IXUS	iShares Core MSCI Total International Stock ETF	$56.9B	+13.6% ✓
IDEV	iShares Core MSCI International Developed Markets ETF	$33.9B	+14.4% ✓
ACWI	iShares MSCI ACWI ETF	$32.2B	+12.1% ✓

Who wins each category · share of its funds that made money · 1Y

International: too few funds to call

The biggest international funds on each side

William Blair

iShares

Twin funds: iShares is cheaper in 2 of 2. 1-year returns split evenly.

International · 2

Tale of the tape

International: too few funds to call

The biggest international funds on each side

WB William Blair

iS iShares

International · 2

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William Blair

iShares