Vanguard vs J.P. Morgan: ETF issuers compared

Every dot is one low-cost core fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund. Small sample: fewer than 3 funds on a side.

BOX SCORE · LOW-COST CORE	Vanguard	J.P. Morgan
Funds in the category	5	1
Made money (W–L)	5–0	1–0
Win %	100%	100%
Money made	$437B	$71M
Typical return	+11.8%	+10.6%
Launches · 2026	0	0
Assets	$4.11T	$745M
Fee per $100	$0.03	$0.18

The biggest low-cost core funds on each side

Vanguard

Fund	Name	Assets	1Y
VTI	Vanguard Morningstar Total Stock Market ETF	$2.30T	+12.0% ✓
VOO	Vanguard S&P 500 ETF	$1.70T	+11.8% ✓
VV	Vanguard Morningstar Large-Cap ETF	$76.0B	+11.4% ✓
VOOG	Vanguard S&P 500 Growth ETF	$27.9B	+7.5% ✓
VOOV	Vanguard S&P 500 Value ETF	$6.8B	+17.2% ✓

J.P. Morgan

Fund	Name	Assets	1Y
JUSA	JPMorgan U.S. Research Enhanced Large Cap ETF	$745M	+10.6% ✓

Twin funds: Vanguard is cheaper in 16 of 21. J.P. Morgan returned more in 11.

Pairs that hold the same market. Fee = per $100 a year. Returns within 0.1 points are a tie; 5-year returns are per year.

CHEAPER16 – 41 tieBETTER 1Y8 – 111 tieBETTER 5Y4 – 81 tie