Touchstone vs TrueShares: ETF issuers compared | ETF Tracker

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Touchstone vs TrueShares: ETF issuers compared | ETF Tracker

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VTI▼ −0.4%VOO▼ −0.5%IVV▼ −0.5%SPY▼ −0.5%VXUS▲ +0.3%QQQ▼ −1.4%VUG▼ −1.2%BND▼ −0.3%VEA▲ +0.2%VTV▲ +0.2%VO▲ +0.2%IEFA▲ +0.3%SPYM▼ −0.5%VGT▼ −2.7%VB▲ +0.6%VWO▲ +0.3%IEMG▲ +0.2%AGG▼ −0.2%GLD▲ +1.6%VIG▲ +0.2%XLK▼ −2.9%IJH▲ +0.8%BNDX▼ −0.1%SCHD▲ +0.3%IWF▼ −1.2%SGOV▼ −0.3%IJR▲ +0.8%QQQM▼ −1.4%VT▼ −0.1%RSP▲ +0.8%

VTI▼ −0.4%VOO▼ −0.5%IVV▼ −0.5%SPY▼ −0.5%VXUS▲ +0.3%QQQ▼ −1.4%VUG▼ −1.2%BND▼ −0.3%VEA▲ +0.2%VTV▲ +0.2%VO▲ +0.2%IEFA▲ +0.3%SPYM▼ −0.5%VGT▼ −2.7%VB▲ +0.6%VWO▲ +0.3%IEMG▲ +0.2%AGG▼ −0.2%GLD▲ +1.6%VIG▲ +0.2%XLK▼ −2.9%IJH▲ +0.8%BNDX▼ −0.1%SCHD▲ +0.3%IWF▼ −1.2%SGOV▼ −0.3%IJR▲ +0.8%QQQM▼ −1.4%VT▼ −0.1%RSP▲ +0.8%

The ETF Trackerby

Markets Portfolio Issuers Visualizations Compare

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T

Touchstone10 funds · $2.2B

VS

T

TrueShares26 funds · $1.9B

Touchstone made investors more money ($135M) and had more funds that made money (89%).

The past year, all their funds · Data as of Nov 3, 2026

1M YTD 1Y 3Y 5Y

Tale of the tape

TOUCHSTONE LEADS4of 5 matchups called

Win %
Money made
Typical return
Fee per $100

Tale of the tape 1Y · lower fee wins

10Fundsin total26

8–1Made moneymade–lost, 1 year19–3

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89%

Win %funds that made money

86%

$135MMoney madefor investors, 1 year$123M

+7.6%Typical returnmiddle fund, 1 year+7.4%

0Launchesnew funds in 20261

$2.2BAssetsmoney invested$1.9B

$0.77Fee per $100paid each year · lower wins$0.83

TRUESHARES LEADS1of 5 matchups called

Income

Categories ↓Share

Who wins each category · share of its funds that made money · 1Y

Touchstone 0 · TrueShares 1

$14MMADE$57M+2.7%TYPICAL+11.0%DVND+15.7%BESTIDVZ+13.1%Open 8 funds →

Twin funds: TrueShares is cheaper in 1 of 1. Touchstone returned more in 1.

Pairs that hold the same market. Fee = per $100 a year. Returns within 0.1 points are a tie; 5-year returns are per year.

CHEAPER0 – 10 tieBETTER 1Y1 – 00 tieBETTER 5Y0 – 00 tie

Income · 1

TouchstoneFee1Y5Y5Y1YFeeTrueShares

DVND$1.15+15.7%—Dividend stocks+8.9%+11.0%$0.65DIVZ

Squares, left to right: fee · 1 year · 5 years, coloured by who won. Most gaps come from different index rules, not fees.

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A picture of the tape, with the link back to it.

The made–lost record behind every Win %
The date of the data
The link to the live matchup
“Not advice”, on the card itself

The past year. Win % counts funds, not dollars; money made is estimated from each fund’s assets and return. Categories with fewer than 3 funds on a side are flagged. Not advice.