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ProShares made investors more money ($3.2B) and had more funds that made money (51%).
The past year, all their funds · Data as of Nov 3, 2026
Tale of the tape 1Y · lower fee wins
Every dot is one leveraged fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund.
| BOX SCORE · LEVERAGED | ProShares | Direxion |
|---|---|---|
| Funds in the category | 111 | 74 |
| Made money (W–L) | 45–61 | 30–37 |
| Win % | 42% | 45% |
| Money made | $1.3B | $1.2B |
| Typical return | −5.8% | −5.2% |
| Launches · 2026 | 5 | 7 |
| Assets | $77.1B | $51.4B |
| Fee per $100 | $0.94 | $0.96 |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| TQQQ | ProShares UltraPro QQQ | $32.1B | +4.1% ✓ |
| QLD | ProShares - Ultra QQQ | $13.3B | +8.6% ✓ |
| SSO | ProShares - Ultra S&P500 | $8.5B | +16.4% ✓ |
| UPRO | ProShares - UltraPro S&P500 | $5.2B | +20.0% ✓ |
| USD | ProShares Ultra Semiconductors | $2.2B | +9.5% ✓ |
| SQQQ | ProShares - UltraPro Short QQQ | $2.0B | −30.7% ✕ |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| SOXL | Direxion Daily Semiconductor Bull 3X ETF | $19.9B | +43.9% ✓ |
| SPXL | Direxion Daily S&P 500 Bull 3X Shares | $6.6B | +20.5% ✓ |
| SOXS | Direxion Daily Semiconductor Bear 3X ETF | $5.5B | −90.9% ✕ |
| TECL | Direxion Daily Technology Bull 3X ETF | $5.0B | +14.1% ✓ |
| FAS | Direxion Daily Financial Bull 3X ETF | $2.1B | +18.9% ✓ |
| TMF | Direxion Daily 20+ Year Treasury Bull 3X ETF | $2.0B | −25.3% ✕ |
The past year. Win % counts funds, not dollars; money made is estimated from each fund’s assets and return. Categories with fewer than 3 funds on a side are flagged. Not advice.