J.P. Morgan vs Vanguard: ETF issuers compared

Every dot is one low-cost core fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund. Small sample: fewer than 3 funds on a side.

BOX SCORE · LOW-COST CORE	J.P. Morgan	Vanguard
Funds in the category	1	5
Made money (W–L)	1–0	5–0
Win %	100%	100%
Money made	$81M	$480B
Typical return	+12.0%	+13.2%
Launches · 2026	0	0
Assets	$759M	$4.11T
Fee per $100	$0.18	$0.03

The biggest low-cost core funds on each side

J.P. Morgan

Fund	Name	Assets	1Y
JUSA	JPMorgan U.S. Research Enhanced Large Cap ETF	$759M	+12.0% ✓

Vanguard

Fund	Name	Assets	1Y
VTI	Vanguard Morningstar Total Stock Market ETF	$2.30T	+13.2% ✓
VOO	Vanguard S&P 500 ETF	$1.70T	+13.3% ✓
VV	Vanguard Morningstar Large-Cap ETF	$76.0B	+12.9% ✓
VOOG	Vanguard S&P 500 Growth ETF	$27.9B	+10.5% ✓
VOOV	Vanguard S&P 500 Value ETF	$6.8B	+16.5% ✓

Twin funds: Vanguard is cheaper in 16 of 21. J.P. Morgan returned more in 10.

Pairs that hold the same market. Fee = per $100 a year. Returns within 0.1 points are a tie; 5-year returns are per year.

CHEAPER4 – 161 tieBETTER 1Y10 – 82 tieBETTER 5Y8 – 41 tie