J.P. Morgan vs iShares: ETF issuers compared

Every dot is one buffered fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund. Small sample: fewer than 3 funds on a side.

BOX SCORE · BUFFERED	J.P. Morgan	iShares
Funds in the category	2	8
Made money (W–L)	2–0	8–0
Win %	100%	100%
Money made	$306M	$53M
Typical return	+6.6%	+11.2%
Launches · 2026	0	0
Assets	$4.9B	$712M
Fee per $100	$0.50	$0.53

The biggest buffered funds on each side

J.P. Morgan

Fund	Name	Assets	1Y
HELO	JPMorgan Hedged Equity Laddered Overlay ETF	$4.9B	+6.6% ✓
HEQQ	JPMorgan Nasdaq Hedged Equity Laddered Overlay ETF	$31M	+6.0% ✓

iShares

Fund	Name	Assets	1Y
MAXJ	iShares Trust - iShares Large Cap Max Buffer Jun ETF	$164M	+6.0% ✓
DMAX	iShares Large Cap Max Buffer Dec ETF	$129M	+6.2% ✓
SMAX	iShares Large Cap Max Buffer Sep ETF	$126M	+7.1% ✓
MMAX	iShares Large Cap Max Buffer Mar ETF	$74M	+6.5% ✓
TEND	iShares Trust - iShares Large Cap 10% Target Buffer Dec ETF	$68M	+12.0% ✓
STEN	iShares Trust - iShares Large Cap 10% Target Buffer Sep ETF	$57M	+12.3% ✓

Twin funds: iShares is cheaper in 13 of 27. J.P. Morgan returned more in 12.

Pairs that hold the same market. Fee = per $100 a year. Returns within 0.1 points are a tie; 5-year returns are per year.

CHEAPER11 – 133 tieBETTER 1Y12 – 113 tieBETTER 5Y7 – 63 tie