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iShares made investors more money ($380B) and had more funds that made money (77%).
The past year, all their funds · Data as of Nov 3, 2026
Tale of the tape 1Y · lower fee wins
Every dot is one buffered fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund.
| BOX SCORE · BUFFERED | iShares | ProShares |
|---|---|---|
| Funds in the category | 8 | 3 |
| Made money (W–L) | 8–0 | 3–0 |
| Win % | 100% | 100% |
| Money made | $50M | $938K |
| Typical return | +10.5% | +12.6% |
| Launches · 2026 | 0 | 0 |
| Assets | $708M | $9M |
| Fee per $100 | $0.53 | $0.58 |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| MAXJ | iShares Trust - iShares Large Cap Max Buffer Jun ETF | $163M | +5.8% ✓ |
| DMAX | iShares Large Cap Max Buffer Dec ETF | $128M | +6.1% ✓ |
| SMAX | iShares Large Cap Max Buffer Sep ETF | $125M | +6.8% ✓ |
| MMAX | iShares Large Cap Max Buffer Mar ETF | $74M | +6.6% ✓ |
| TEND | iShares Trust - iShares Large Cap 10% Target Buffer Dec ETF | $67M | +10.5% ✓ |
| STEN | iShares Trust - iShares Large Cap 10% Target Buffer Sep ETF | $57M | +11.6% ✓ |
Pairs that hold the same market. Fee = per $100 a year. Returns within 0.1 points are a tie; 5-year returns are per year.
Squares, left to right: fee · 1 year · 5 years, coloured by who won. Most gaps come from different index rules, not fees.
The past year. Win % counts funds, not dollars; money made is estimated from each fund’s assets and return. Categories with fewer than 3 funds on a side are flagged. Not advice.