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Fidelity made investors more money ($8.3B). Innovator had more funds that made money (95%).
The past year, all their funds · Data as of Nov 3, 2026
Tale of the tape 1Y · lower fee wins
Every dot is one buffered fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund. Small sample: fewer than 3 funds on a side.
| BOX SCORE · BUFFERED | Innovator | Fidelity |
|---|---|---|
| Funds in the category | 105 | 2 |
| Made money (W–L) | 81–1 | 2–0 |
| Win % | 99% | 100% |
| Money made | $2.4B | $69M |
| Typical return | +9.4% | +10.0% |
| Launches · 2026 | 19 | 0 |
| Assets | $32.4B | $1.0B |
| Fee per $100 | $0.75 | $0.52 |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| BALT | Innovator Defined Wealth Shield ETF | $3.5B | +5.9% ✓ |
| SFLR | Innovator Equity Managed Floor ETF | $2.2B | +5.6% ✓ |
| PJAN | Innovator U.S. Equity Power Buffer ETF | $1.4B | +9.8% ✓ |
| PJUL | Innovator U.S. Equity Power Buffer ETF | $1.3B | +7.8% ✓ |
| PSEP | Innovator U.S. Equity Power Buffer ETF | $1.2B | +8.0% ✓ |
| POCT | Innovator U.S. Equity Power Buffer ETF | $1.1B | +9.8% ✓ |
Pairs that hold the same market. Fee = per $100 a year. Returns within 0.1 points are a tie; 5-year returns are per year.
Squares, left to right: fee · 1 year · 5 years, coloured by who won. Most gaps come from different index rules, not fees.
The past year. Win % counts funds, not dollars; money made is estimated from each fund’s assets and return. Categories with fewer than 3 funds on a side are flagged. Not advice.