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First Trust made investors more money ($32.0B). Innovator had more funds that made money (95%).
The past year, all their funds · Data as of Nov 3, 2026
Tale of the tape 1Y · lower fee wins
Every dot is one buffered fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund.
| BOX SCORE · BUFFERED | First Trust | Innovator |
|---|---|---|
| Funds in the category | 105 | 105 |
| Made money (W–L) | 94–0 | 81–1 |
| Win % | 100% | 99% |
| Money made | $4.4B | $2.4B |
| Typical return | +8.8% | +9.4% |
| Launches · 2026 | 10 | 19 |
| Assets | $49.0B | $32.4B |
| Fee per $100 | $0.60 | $0.75 |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| BUFR | FT Vest Laddered Buffer ETF | $10.9B | +10.5% ✓ |
| BUFD | FT Vest Laddered Deep Buffer ETF | $2.2B | +8.8% ✓ |
| BUFQ | FT Vest Laddered Nasdaq Buffer ETF | $1.7B | +10.2% ✓ |
| FJAN | FT Vest U.S. Equity Buffer ETF - January | $1.5B | +11.0% ✓ |
| FMAY | FT Vest U.S. Equity Buffer ETF - May | $1.5B | +8.2% ✓ |
| FAUG | FT Vest U.S. Equity Buffer ETF - August | $1.4B | +9.3% ✓ |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| BALT | Innovator Defined Wealth Shield ETF | $3.5B | +5.9% ✓ |
| SFLR | Innovator Equity Managed Floor ETF | $2.2B | +5.6% ✓ |
| PJAN | Innovator U.S. Equity Power Buffer ETF | $1.4B | +9.8% ✓ |
| PJUL | Innovator U.S. Equity Power Buffer ETF | $1.3B | +7.8% ✓ |
| PSEP | Innovator U.S. Equity Power Buffer ETF | $1.2B | +8.0% ✓ |
| POCT | Innovator U.S. Equity Power Buffer ETF | $1.1B | +9.8% ✓ |
Pairs that hold the same market. Fee = per $100 a year. Returns within 0.1 points are a tie; 5-year returns are per year.
Squares, left to right: fee · 1 year · 5 years, coloured by who won. Most gaps come from different index rules, not fees.
The past year. Win % counts funds, not dollars; money made is estimated from each fund’s assets and return. Categories with fewer than 3 funds on a side are flagged. Not advice.