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ProShares made investors more money ($3.2B) and had more funds that made money (51%).
The past year, all their funds · Data as of Nov 3, 2026
Tale of the tape 1Y · lower fee wins
Every dot is one income fund, placed at its 1-year return. Right of the line = made money. The ringed dot is the middle fund.
| BOX SCORE · INCOME | Direxion | ProShares |
|---|---|---|
| Funds in the category | 3 | 13 |
| Made money (W–L) | 0–0 | 10–0 |
| Win % | — | 100% |
| Money made | — | $2.6B |
| Typical return | — | +17.0% |
| Launches · 2026 | 3 | 3 |
| Assets | $6M | $16.2B |
| Fee per $100 | $0.99 | $0.38 |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| MUIB | Direxion Shares ETF Trust - Direxion MU Defined Income Boost ETF | $2M | — |
| MEIB | Direxion Shares ETF Trust - Direxion META Defined Income Boost ETF | $2M | — |
| GOIB | Direxion Shares ETF Trust - Direxion GOOGL Defined Income Boost ETF | $2M | — |
| Fund | Name | Assets | 1Y |
|---|---|---|---|
| NOBL | ProShares - S&P 500 Dividend Aristocrats ETF | $11.9B | +20.8% ✓ |
| REGL | ProShares - S&P MidCap 400 Dividend Aristocrats ETF | $1.7B | +17.7% ✓ |
| ISPY | ProShares - S&P 500 High Income ETF | $1.1B | +7.8% ✓ |
| SMDV | ProShares S&P SmallCap 600 Dividend Aristocrats ETF | $668M | +19.8% ✓ |
| IQQQ | ProShares - Nasdaq-100 High Income ETF | $377M | +3.7% ✓ |
| ITWO | ProShares Russell 2000 High Income ETF | $179M | +17.0% ✓ |
The past year. Win % counts funds, not dollars; money made is estimated from each fund’s assets and return. Categories with fewer than 3 funds on a side are flagged. Not advice.